Bill Romanelli, a longtime public affairs practitioner in Sacramento, has announced the launch of Archer Public Affairs California LLC (Archer), created to help clients navigate paths to victory in California’s challenging political, legislative, regulatory and media environment.
“There are at least two sides to every issue; my job is to help my clients tell theirs credibly, effectively and persuasively so they can achieve their broader business goals,” Romanelli said. “Archer is built to take on the toughest challenges fearlessly, with integrity and with dogged determination.”
The new agency offers a full suite of public affairs services: strategic and crisis communications, legislative strategy, regulatory engagement, media relations and training, coalition building, grassroots advocacy, message development, litigation support, digital communications, executive positioning, opinion research and community outreach.
Archer’s client list already includes a robust roster of trade associations, nonprofits and private sector clients tackling some of the most important issues facing California – including energy and water resilience, public safety, land use, community development, public funding and infrastructure – as well as regulatory and legislative challenges.
“The work we do makes a difference – and matters – in the lives of real people,” Romanelli said. “That’s why we take our clients’ work personally. Their win is our win.”
Romanelli added that Archer is grounded in core values of integrity, collaboration, client success, accountability, adaptability, courage, service, respect and excellence.
Romanelli himself has a 30-year career in public affairs, where he’s built a reputation for helping clients develop, implement and manage complex political, regulatory and public opinion campaigns.
His background includes work for clients across a broad spectrum of industries including energy, healthcare, land use, construction, manufacturing, and the not-for-profit world. He has worked on local, regional, statewide, national and international programs on high-stakes issues and projects, ranging from legal reform and environmental cleanup to public safety, corporate reputation, ballot measures, water and air quality, and public funding
