Habit Burger & Grill opens second Folsom with VIP events next week
The growing Folsom Ranch community south of Highway 50 has officially landed its first burger joint. Habit Burger & Grill is firing up the grill at 3290 E. Bidwell Street as it opens its second location in the city next week, bringing its signature chargrilled flavor to the Shops at Folsom Ranch.
The popular California-based burger brand, known for its award-winning Charburgers, sandwiches, salads, and handcrafted hospitality, will officially open its doors to the public on Wednesday, July 16. The Folsom Ranch restaurant marks a key milestone for the expanding south side of the city, which continues to add new businesses, homes, and amenities as its population rapidly grows.
Ahead of the grand opening, Habit Burger is offering exclusive early access to its CharClub and mobile app members through a series of pre-opening VIP events. Locals who sign up at order.habitburger.com/nro/folsom can receive invitations to the following promotions.
On Saturday, July 12, the first 200 invited guests at both 11:30 a.m. and 5:00 p.m. will receive a free freshly made Charburger, fries, and drink. On both Monday, July 14, and Tuesday, July 15, the first 200 guests at 11:30 a.m. and 5:00 p.m. will receive a complimentary chargrilled meal from a pre-set menu. Participation in all events requires CharClub membership and a VIP invitation.
“We couldn’t be more fired up to open our second Habit Burger & Grill in Folsom,” said Executive Chef Jason Triail. “This city welcomed us with open arms the first time around, and we’ve been itching to come back. We love the strong sense of community, the killer hiking trails, and yeah, some of the best-looking bridges in the country. Can’t wait to fire up the grill and serve our Charburgers, sandwiches stacked high, and those craveable sides our fans keep coming back for.”
The new location offers drive-thru, dine-in, takeout, and delivery options via the Habit Mobile App and website. It also features self-serve kiosks and delivery access through third-party platforms including Grubhub, DoorDash, Postmates, and Uber Eats.
The Habit’s distinctive open flame cooking method delivers a smoky, seared flavor to everything from their signature Charburgers to marinated chicken sandwiches and sushi-grade ahi tuna. The brand has earned national praise, including recognition on Thrillist’s list of “Underrated Burger Chains That Need to Be in Every State.”
The restaurant will operate Monday through Thursday and Sunday from 10:30 a.m. to 10:00 p.m., and Fridays and Saturdays until 11:00 p.m.
With this opening, Folsom Ranch residents now have a local go-to for handcrafted burgers and fast-casual eats without crossing the freeway, and citywide food fans have a second stop to get their Habit fix.
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