Members of the Folsom community joined county and city leaders along with those from Choose Folsom on Wednesday evening to celebrate a remarkable milestone for a local business. De La Rosa’s Bridal was honored for 50 years in operation.

Located at 6606 Folsom-Auburn Road, the family-owned business began in 1974 near San Jose, where it operated for two decades before relocating to Folsom. On Thursday night, business owners Liz Eisen and her husband, Len, celebrated the company’s long success. The couple proudly held Choose Folsom’s signature giant scissors to perform the ceremonial ribbon-cutting, joined by their dedicated staff and longtime customers, all dressed for the occasion—something De La Rosa’s has specialized in for thousands of customers across the Sacramento region and beyond.

In addition to being a family-owned business, De La Rosa’s prides itself on having experienced staff members who provide outstanding customer service. Their well-trained staff is dedicated to helping clients find the best formal wear for any occasion.

“Our philosophy is to provide our customers with knowledge about our dresses and assist them in their wedding experience,” the owners said. “We treat all of our customers like family and strive to get to know our brides on a personal level. At De La Rosa’s Bridal, customer service is our top priority. We continue to work hard to keep our customers satisfied and look forward to helping you find your perfect wedding gown.”

The shop carries an extensive selection of wedding dresses and a full rental line of tuxedos for all occasions, as well as new tuxedos for purchase. The store is open six days a week. Monday through Friday, its hours are 10 a.m. to 6 p.m., and on Saturdays, it is open from 10 a.m. to 5 p.m. The store is closed on Sundays.

Customers can learn more about the shop’s products and services by visiting www.DeLaRosasBridal.com.

Congressman Kevin Kiley was among government leaders honoring Liz Eisen and her husband Len as they celebrated De La Rosa Bridal’s 50th anniversary Wednesday. Folsom Times photos by Adam Frick.