Folsom resident and veteran public relations consultant John Frith has been awarded the Influencer of the Year Award for 2023 by the California Capital Chapter of the Public Relations Society of America.
The presentation culminated the chapter’s annual Influence Awards dinner, which attracted its largest-ever turnout with over 200 communicators and aspiring students in attendance. A total of 61 winners were recognized for their communications skills across 17 categories.
For nearly seven years, Frith has owned the Write Stuff Communications in Folsom, providing communications and public relations counsel to business-oriented organizations including the Family Business Association of California and the North State Building Industry Association.
He previously was vice president of public affairs for the California Building Industry Association for nine years and also was the chief spokesman for the California Alliance for Jobs and the Civil Justice Association of California. Before taking on association roles, he was appointed by Gov. Pete Wilson to serve as the public affairs director at the California Department of Housing and Community Development and later served in a similar capacity at the state Integrated Waste Management Board.
A strong supporter of PRSA’s mission to educate PR professionals and uphold a strict standard of ethics, he has served three nonconsecutive terms on the local chapter’s board and for the past three years has represented the chapter as a delegate to the national PRSA Leadership Assembly. He is also one of just 2% of PR pros nationally to have earned the Accredited in Public Relations designation.
He has also served on the Folsom Chamber’s Government Affairs Committee, the Lutheran Church of the Resurrection’s church council, and numerous positions with Boy Scout Troop 237 in Folsom.
Frith and his wife, Sandy, have been Folsom residents since 1994. Frith has been a valued contributor of area news and content to Folsom Times since its launch in February of this year.