With the Fourth of July not that far away, Choose Folsom is gearing up for another memorable year at the Folsom Pro Rodeo. The event, coming up July 3-5, 2024, is recognized as a family-friendly way to celebrate Independence Day and offers opportunities not just for fun but for business.

Here are three reasons why.



The Folsom Pro Rodeo is a community event, first and foremost. Its storied history goes back over 60 years, bringing patriotic family fun to Greater Sacramento.


It’s a popular event for those of us in Folsom and beyond. We support that by working with SacRT to offer free light rail and shuttle rides to the Rodeo with a valid Folsom Pro Rodeo admission ticket.

We’ve also put together a terrific value for those who want to make it a weekend escape. When you book a two-night stay from July 3-5 at participating Folsom properties, you’ll receive two complimentary general admission tickets to the Folsom Pro Rodeo, two one-day Foothill Wine passes, and two paddle board tickets! See details here.


As the saying goes, the more, the merrier.



Whether you come to our pre-Rodeo Business Mixer or use the event as an opportunity to connect with local entrepreneurs and companies, the Rodeo is a fun backdrop for serious – and not-so-serious – conversations.


The Saloon Under the Stars is a spacious venue with room for chatting and dancing as the live music heats up. And there’s no shortage of libations to choose from, as the Saloon offers a full bar.


Western heritage is in Folsom’s DNA. And with it, innovation. We’re home to several firsts, including the railroad and the Folsom Powerhouse, which come from the grit and determination required by those who came before us.

I’d like to think we continue that with the imaginative performances offered at the Rodeo. From the high-flying motocross antics of the aptly named Flying Cowboys to the skilled horses of the Painted Ladies, the Folsom Pro Rodeo features inspiring acts that may encourage your own creativity.

I hope you can join us at this year’s event, which will be held July 3, 4, and 5 at the Dan Russell Rodeo Arena. Visit FolsomProRodeo.com for details, tickets, and more.

Joe Gagliardi is the CEO of Choose Folsom and the Folsom Chamber of Commerce. Folsom Times is a proud Chairman’s Circle Partner with the Chamber of Commerce.

Joe Gagliardi
Author: Joe Gagliardi