A group of fourth and fifth grade students at William Brooks Elementary School in El Dorado Hills are about to step into the business world for hands-on experience and experiential learning. They are part of the William Brooks PTA’s inaugural “Bear Business Fair” event, a parent volunteer-run effort months in the making that will welcome the public on Friday, April 26.

Starting in December, students interested in participating began meeting regularly to think through their business ideas, test their ideas, develop a timeline and budget, explore booth presentation, and learn sales techniques. Meanwhile, they worked at home by themselves or with friends to develop their businesses. More than two dozen different student-led business booths will be presented on the day of the event.

The public, friends, and neighbors are invited to shop the student-created businesses. There will be many unique arts and crafts, 3D printed items, handmade jewelry and toys, games and activities like face painting, and an array of food treats including sweet and savory options, including pizzas baked on-site. 

“I’m making purses from old jeans,” said 4th grader Raven. “I learned how to do this from my mom’s fashion camp and it seemed like a good idea to use all the old clothes we have at home than buying new materials.  I’m calling the business Jasper, after my cat who hangs out with me while I sew.”


“The students are working so hard to bring their creative ideas to life, and learning so much in the process,” said Karen Brown, Event Coordinator. “We hope that many shoppers will come out to support these young entrepreneurs. In addition to all the tasty treats that will be available, it’s a perfect opportunity to find a Mother’s Day or special occasion gift, all while directly supporting a student’s real-life business experience.”

The Bear Business Fair will take place on Friday, April 26 from 3:15 to 5:30 p.m. in the gymnasium of William Brooks School at 3610 Park Drive, El Dorado Hills. The unique event is sponsored by the William Brooks Parent Teacher Association (PTA). There is no charge to enter the event, and plenty of free parking is available.